Jan. 31, 2024

Balance and Growth: Redefining Success and Self-Care in Finance

“When my batteries are depleted, I'm not showing up as the best mom. I'm not showing up as the best partner. I'm not showing up as the best financial advisor or leader.”

Welcome to WomenShare: a marketing guide for women in financial services. On today’s episode, Joanna Ehresman and Leah Alter are joined by Anne McCabe, the CEO of Curo Private Wealth, to hear her perspective on finding new clients, conquering self-doubt, and prioritizing self-care as a woman in finance. 

Anne founded her company in 2014, using more than a decade of experience and an insatiable thirst for knowledge to create a firm that empowers women and prioritizes authentic relationships. 

In this episode, Anne shares the secrets to her success, including the unique way she uses a CRM system to surprise her clients with personal gifts and learning to embrace the feminine traits that she brings to the table (rather than learning how to golf).

What may have had the biggest impact on her is her commitment to her own wellness–both mental and physical. Through weekly reflection and planning sessions, a minimum of three workouts each week, and daily breaks for mindfulness, she is able to show up better as an advisor, mother, and leader. 

Key takeaways:

1. Actively Seeking Clients: Anne highlighted the importance of actively seeking clients in the financial services industry to gain intellectual capital and succeed.

2. Overcoming Impostor Syndrome: Embracing risk and putting oneself out there despite uncertainties can help combat impostor syndrome and lead to growth.

3. Embracing Authenticity: We discussed the power of authentic approaches in client acquisition, emphasizing the value of offering 15-minute conversations and personalized gifts to show gratitude for referrals.

Transcript

Anne McCabe [00:00:00]: So this to me is is like the proverbial put your oxygen mask on first before you put oxygen masks on on your kids or, you know, those around you. And I really, really truly believe that and I feel it when my batteries are depleted, I'm not showing up as the best mom. I'm not showing up as the best partner. I'm not showing up as the best financial adviser or a leader. And so I think it's just one of these things that I try very hard to commit too, even when things are really busy to make time for myself.

Joanna Ehresman [00:00:41]: Hi there. Thanks for joining us. I'm around Joanna Ehresman. And I'm Leah Alter. And this is WomenShare, a marketing guide for women in financial services.

Leah Alter [00:00:50]: Around. And boy, do we have a powerhouse for you all today with our guest, Anne McKay. Thank you so much for joining us on Women's Share. Around. A native of Atlanta and a graduate of George Mason University, Anne has been in the financial services industry since 2001. Around. She knew this was the career for her, and this was her calling when a hiring manager told her she'd be successful if she had the heart of a social worker and the mind of a capitalist. A compassionate, driven leader, Anne embodies this approach in financial planning for her clients around through her steady pursuit of growth and the satisfaction she finds in inspiring others and seeing them reach their goals.

Leah Alter [00:01:35]: Around Over the course of her career, Anne has gone from Wall Street to entrepreneur. Before cofounding Curo Private Wealth in 2014, around Anne spent a decade gaining Wall Street experience at Ameriprise Financial, UBS, and Wells Fargo. Around. Ultimately, she made the decision to cofound an independent wealth management firm in 2010 and shortly after acquired the prestigious CFP are designation. Anne has consistently been on the wash Washingtonian Washingtonian

Anne McCabe [00:02:08]: You nailed it.

Leah Alter [00:02:09]: Okay. Magazine, around top money advisor since 2016 and was named to Investment News Nationalist 40 Under 40 in 2017. Around. Anne is a is passionate about balancing work with her mental and physical health while also raising 2 sons as a single mother. Around. We are so excited to have you join us today, and thank you, and welcome to Women's Share.

Anne McCabe [00:02:36]: Thank you. And I am equally excited to be with you, so thanks are the invitation.

Joanna Ehresman [00:02:40]: Alright. To get things started, tell us a little bit about Curo Private Wealth, how your business is structured, how big is your practice, the types of clients you serve? Give us the lay of the land.

Anne McCabe [00:02:52]: Yeah. So we are, first of all, located in in a DC metropolitan area. We have a an office in Virginia. So I sit in our Virginia office and then we also have an office across the bridge in Maryland. We do comprehensive financial planning. We are a very planning centric firm so we will not even take on a new client at this point unless they agree to do a plan with us. Very much believe in planning. And then we also do proactive investment management as well.

Anne McCabe [00:03:20]: We have about it depends are on the day, of course, but about 480,000,000 in assets under management. And the 2 types of clients with whom we love working are families who are looking to retire and then women who are going through some sort of life transition. So think became a widow, unfortunately, going through a divorce, received an inheritance, that kind of thing. So those are the 2 kinds of clients that we love working with.

Leah Alter [00:03:48]: Around. That's awesome. And I know that the your Curo has gone through kind of an evolution and you guys have some new partners over the last a rough few years. Has that how has that really strengthened the the firm and, are, also how you serve your clients really.

Anne McCabe [00:04:09]: So if if we rewind a little bit to 2014, I I started Curo Private Wealth as a sole practitioner, you know, independent adviser. And, I had 2 support people, support team members back in 2020. I was introduced to a firm called Blue Spring Wealth Partners, which Leah knows well, and, we started discussing a possible acquisition. So I, at the time, was 37, I wanna say, when we started talking. And I always thought of, you know, selling my firm when I was ready to retire. I never thought about selling my firm, you know, at the ripe young age of, 37, are but the value proposition of Blue Spring was you can be part of something bigger than yourself. And my firm had gotten to a place, a really pivotal place, I would say, where I needed to invest a lot of time and resources to take it to the next level. So we had really great growth.

Anne McCabe [00:05:10]: We were, you know, very successful. Clients were really happy, but I knew deep down that I needed to make a different change moving forward. If you're familiar with the book, What Got You Here Won't Get You There, that's what was going on in my mind at that time. And so it was almost like serendipitous that I was introduced to the folks at Blue Spring and it it felt just so right at the time for me to do this. So the way that it's shown up in terms of benefiting our clients and benefiting me really is I can spend a lot more of my time now doing the things that I love doing and adding the most value to the firm and letting my team members around me do what they do best and how they add the most value to the firm. So it is really like a 1 plus 1 equals 3 in the team structure that we have now. So it's been an incredible partnership. It's been a lot of work merging, you know, merging 2 firms together is not an easy feat.

Anne McCabe [00:06:07]: Are But I think our clients are noticing a difference, which is great, and and they're noticing an enhanced level of service, which is really exciting and important to me for for us to continue to do. Are Well,

Joanna Ehresman [00:06:17]: and it's a great example. Like, there's people in the world who love to deal with systems and technology. Let them deal with it, and you could get back to the clients. Right.

Anne McCabe [00:06:25]: Yes. Exactly.

Joanna Ehresman [00:06:27]: That's great to hear that it's a successful partnership.

Leah Alter [00:06:30]: Well and I and I think that really does play into around. Another area of your life that you have said is so important to you, maintaining your physical, your spiritual, and your mental health is critical to your success. Around. And so we're so curious. Like, tell us, what does that mean to you, and how do you prioritize that in day to day life, around Especially for someone as busy and, you know, in in as many client meetings and everything else that you're doing.

Anne McCabe [00:06:59]: Are Yeah. No. It's a great question. So this to me is is like the the proverbial put your oxygen mask on first before you put oxygen masks on on your kids or, you know, those around you. And I really, really truly believe that and I feel it when my batteries are depleted, I'm not showing up as the best mom. I'm not showing up as the best partner. I'm not showing up as the best financial adviser or leader. And so I think it's just one of these things that I try very hard to commit to even when things are really busy to make time for myself.

Anne McCabe [00:07:33]: So at this point in my life, it's a little crazy. It used to be before I got divorced. I would wake up super early in the morning. I would go to the gym. I'd get my workout in, come home, take care of the kids, etcetera. Everything sorta changed when I got divorced, obviously. Around. I couldn't leave my young children at home by themselves to go to the gym anymore, so I had to really change.

Anne McCabe [00:07:53]: So now what I do, and this may sound insane, but every Friday, I carve out time for what I call reflection and planning. So I reflect on the week, what worked, what didn't work, what were our wins, what do I think we need to be doing differently, you know, highlights and things that may may not have been so positive in the week. And then I look 2 weeks out at my calendar. And I look at my work calendar to see what client meetings we have coming up. Are we prepared? How do those look? And I also look at my personal calendar. And then I actually book my workouts in my personal calendar because I'm not at a place anymore in my life where I can say every morning at 5 AM I'm working out. Around. Some days it is gonna be 5 AM.

Anne McCabe [00:08:31]: Some days it's gonna be 4 PM. Some days it's gonna be 6 PM. I don't know. But I 100% are I'm committed to myself to getting a minimum of 3 workouts in a week if not ideally 5. And I'm just booking them in the calendar and I'm treating them like those are our top top top client relationships that I would never reschedule on. So that's where I am now. And then from a spiritual perspective, around. I learned meditation a number of years ago, probably, I don't know, 12, 13 years ago at this point, I went on a retreat.

Anne McCabe [00:09:02]: And so even sometimes are taking 5 minutes out of my day to do some deep breathing exercises or some mindful exercises is so helpful, especially when I feel like I don't have the time to do it. So when I don't have the time is when I try to make time. And, again, it doesn't have to be 20 minutes. When when I can make it 20 minutes, it's lovely. But even just that 5 minute in the middle of a crazy day, like turning off my computer, do not disturb on my phone and just doing some breathing, some mindfulness, like, checking in with myself is key.

Leah Alter [00:09:34]: I love that you say too that, like, around When you don't have time, that's when you make sure you have time. I I feel like that is worth repeating, like, around A 1000000 times just for all of us in our life when you're like, oh, I don't have time to do that, and I know it's a priority. That's when you're like, around Ding, ding, ding.

Anne McCabe [00:09:53]: Yeah.

Leah Alter [00:09:54]: This needs to be done.

Anne McCabe [00:09:56]: Yeah. It's the same thing. I you know, some of my friends will around and be like, I really wanna get a workout routine in, you know, like, what advice do you have? And it's the same thing when you don't feel like working out, like, when you're like, oh, I don't. Arrive. Whatever your workouts are, by the way, they could be going for a walk or they could be spin class or whatever your, you know, yoga, whatever your workout of choice is. But when you don't feel like working out should be a key to yourself, like, this is when you need it the most because I promise you no one ever regrets working out. Right? No one ever goes for a walk and is like, oh, man, I feel terrible. They're like, that was amazing.

Anne McCabe [00:10:31]: I'm so glad I made the time. So I think it's the case with everything. Like, when you don't wanna make that client call, that's probably when you should make the call. When you don't wanna work out, that's probably when you should work out. Right? So I think it it it goes for so many different areas of our life.

Joanna Ehresman [00:10:45]: And I just love the intentionality of how you're approaching this. Right? It it actually makes sense, like, given you're a planning focused firm, you're applying the same type of principles to your just your own life and the way you you operate personally. So I can imagine that comes through very authentically with your clients as well.

Anne McCabe [00:11:05]: Yeah. Thank you. I I think so. I'd like to think so anyway.

Joanna Ehresman [00:11:08]: Around Well, along those lines, as marketers, Leah and I by background, we're always curious to hear what's working for you in growing your practice. And You'd mentioned that great client service is your best marketing. So wanna hear more about that and just hear where are you finding success that around A listener to the show might be able to walk away with some ideas or things they could implement in their own practice.

Anne McCabe [00:11:33]: Yeah. So I think our client service, starts with our client service model. So when we merged our firms a couple of years ago, we intentionally sat down and said, what do we want our client experience to look and feel like? And the the our Maryland side of the business is a 40 year old practice. So as you all know, our industry has gone through many iterations and so that that side of the business really looks like a 40 year old practice. And so that both comes with a lot of opportunity and also some challenges. So we really wanted to create a vision for the client experience that we wanted clients to to feel. So it's it really starts with our client service model. So we have our entire book of business segmented.

Anne McCabe [00:12:22]: Everybody on the team knows who, you know, who which clients are in which segment and what it means from a communication standpoint, a turnaround for request standpoint, what they're getting, in terms of, you know, possibly gifts or events they'll be invited to, that kind of thing. So I think it really starts there. And then the other thing I think we do a really good job at is getting to know our clients on a very personal level. So let's say someone refers a client to our firm and we wanna send them a thank you gift. We're not sending them, a generic, you know, thank you gift that we're sending every other client. If I know that this a client loves wine. I'm gonna try to, you know, get them a nice bottle of wine. If I know they love jewelry, maybe I'll find something on on Uncommon Goods.

Anne McCabe [00:13:11]: I don't know if you all are familiar with that aside, but it's amazing and so many unique gifts. So my point being, we really try to get to know clients, so that we can so that they really feel like they're part of our family. Curo in Latin means to care, and that is what our firm is about. And so I I want our clients to feel that deep level of care. And what ends up happening is we try to surprise and delight so much so that clients have to talk about us. So if they hear a coworker or a friend say, oh, you know what? Around. I called my financial advisor and I never heard back or, oh, you know what? I just got an inheritance. I don't know what to do with it.

Anne McCabe [00:13:52]: That automatically top of mind our clients are like, oh, you know, we know who you should reach out to. No questions asked. And then we can wow that prospective client and hopefully bring them on board and just continue to repeat that process as we grow.

Joanna Ehresman [00:14:06]: That's fantastic. And are you capturing that in a CRM system, or where do the segment

Anne McCabe [00:14:11]: Oh, yeah.

Joanna Ehresman [00:14:11]: Live? Okay.

Anne McCabe [00:14:13]: Around. Yeah. Yeah. We use Redtail for our CRM. We have a saying in our firm, if it's not in Redtail, it didn't happen. Around. So we I love it. Yeah.

Anne McCabe [00:14:22]: We document everything because as our as our team is growing, so, you know, I went from around me with 2 support team members, so 3 people, to now we're at 8 and we're actively trying to hire. By the way, if there are any advisers listening to this and and you're not very happy with your firm, reach out to us, please, because we are hiring. But as we continue to grow, you know, I I can't talk to everybody on our team and say, oh, hey. I talked to, you know, Sally yesterday and she mentioned that she went to this great winery. Like, I I just can't we can't have the that conversation every time. So from an efficiency, a scalability, a repeatable process standpoint, everything goes into Redtail.

Leah Alter [00:15:01]: Around Well and then you have access to all that data, right, which is we know not just the information about our clients, which is super important, but we know how they got here. Around Oh, yeah. What channels got them here so that we know where we should put time and effort and resources on a go forward? Around. And and I'm gonna steal Joanna's question because I know she's thinking it. We talked about it in one of our first episodes, which is, around You know, one of the opportunities that Joanna sees a lot that she talked about in that episode is is advisers actually asking those happy clients for referrals. So do you all have those conversations or is does it happen just around Because of that great service. Do you I mean, is that part of your protocol?

Anne McCabe [00:15:50]: No. It's not, and I'll tell you why. Ripe. And you probably hate hearing

Joanna Ehresman [00:15:54]: Tell me more. I'm gasping. I'm guessing. No. There's valid reason, so go ahead.

Anne McCabe [00:15:59]: Okay. Around. Because it's like a passionate no. I don't know if you could, as I say as I tell my kids sometimes when they ask me something, they know like, when I say that's a hard no, like, that's a hard no. Around. But here's why. When I grew up in the business, I started at, American Express which very quickly, thereafter became Ameriprise. And I was trained to ask for referrals in just the most hideous way.

Anne McCabe [00:16:22]: So, you know, hey, Leah. Yeah. I remember you telling me that you went golfing last weekend. Like, who who'd you go golfing with? And, you know, do you mind making an introduction, to to them and and and just very uncomfortable, very unnatural conversation. So here's what I do do. I will not ask for a referral, but I always let clients know that if they refer someone to our practice are no matter what. Even if they don't end up being the right fit, that I will take I will have at least a 15 minute conversation with them and then I will try to add value in whatever way I can. Again, even if they're not a good fit, that is something that I will absolutely do.

Anne McCabe [00:17:03]: I will always offer any of their friends, family members, a second opinion, a second set of eyes, and that's something that we're happy to do. So I do talk about that frequently, and I believe that, you know, it's a passive way, but I do believe people hear me and I believe that by bringing that up, they know that we're growing. I mean, one of one of the worst days of my life was when not really I'm exaggerating, but but what what a shocking moment was when a client told me that he referred one of his coworkers to another adviser because he assumed we weren't taking on clients. And I'm like, oh my gosh. I will never let that happen again. So I do make a point to to reiterate that we we are growing our firm and we do wanna help more people and that's our mission is to help as many people as we possibly can, but I do not directly ask for referrals.

Joanna Ehresman [00:17:51]: I would counter that you do just in a really smart way. Right? Yep.

Leah Alter [00:17:55]: Okay. I wanna share

Anne McCabe [00:17:56]: about that.

Leah Alter [00:17:57]: In, like, your own authentic way, you are doing it, and it's not cringey at all. Around because the first way the first example you get yeah. I think we both were just like Oh.

Anne McCabe [00:18:08]: Yeah. Yeah. Yeah. Yeah. Was awful.

Joanna Ehresman [00:18:10]: Stalker. Yeah. Like, hey. Yeah.

Anne McCabe [00:18:13]: Around I I know what

Leah Alter [00:18:15]: you did on Thursday.

Anne McCabe [00:18:16]: Yeah. Exactly.

Joanna Ehresman [00:18:18]: I know what you're doing. Facebook at 11 o'clock.

Anne McCabe [00:18:22]: Around yeah. The other thing the other thing I will, I will add is back to the gifts. We're a big kinda gift giving firm. And around. When we receive a referral from a client, we write them a handwritten card. Again, even if they don't onboard and we send them a little, Starbucks gift card, like $5 gift card and we just say, like, thanks so much for thinking of us. Thanks so much for the referral. If we onboard a new client from a referral, we always send a gift to that client.

Anne McCabe [00:18:49]: So the other thing we're doing in addition to passively mentioning that we are accepting new clients are is we're positively reinforcing the behavior when they do refer us. We're showing a lot of gratitude, and we're also keeping them updated on the process. Because I think sometimes, especially when you get busy, it's hard to to follow-up with the with the client who referred and say, hey, Joanna. Thank you so much for referring, you know, Kathy to our practice. You know, here's where we are. Obviously, without sharing any sort of personal confidential information. But just making them feel like you appreciate and you're grateful for the introduction and you know how huge it is for someone to to trust you enough that they'll refer you to a friend or neighbor or, you know, coworker, I think is also reinforcing the fact that, yes, we want your referrals. Yes, we want to continue to grow.

Anne McCabe [00:19:40]: This is a priority for us, and we'll take great care of of those folks for you.

Leah Alter [00:19:44]: Well and I feel like What you're explaining and sort of the process not only is very authentic, but it's very around Demonstrative of of a woman and how she engages with people and makes people feel are heard and seen and that we understand you. We know what you like, and we're fall you know, following up on someone who's important to you. Around. And I really do think that that is, a unique talent that women advisers especially bring to the table. Around. So that being said, as a woman adviser in this industry, I know you've been in the business now 20 plus years. So around How have things changed since maybe you came into the business? And where do you think there's still work to be done and and kind of around Where you see that we're headed.

Anne McCabe [00:20:43]: So don't age me more than I am. It's, like, 17 years, not 20 plus just to be.

Leah Alter [00:20:49]: I thought it was 2001. Around.

Anne McCabe [00:20:51]: Yeah. Well, that was when I started in banking, like, before college. So

Leah Alter [00:20:55]: Oh, okay.

Anne McCabe [00:20:56]: Okay. As an adviser. Not not trying

Leah Alter [00:20:59]: to age you. I promise.

Anne McCabe [00:21:00]: Around. Please don't. Please don't.

Leah Alter [00:21:02]: Just trying to get everyone to catch up to me. That's all.

Anne McCabe [00:21:07]: Around. I remember when I first started out, like, I desperately wanted to, you know, look and see him and act older. Now I'm like, no. No. No. I I, just wanna stop the clock. So I think a lot has changed. I in one sense, I think a lot has changed in our industry, and in another, I don't think a lot has changed, and I'll explain what I mean.

Anne McCabe [00:21:25]: So when I got into the industry, I remember I used to wear, you know, like, pants suits every day around. And my hiring manager told me I needed to learn how to play golf because that's where the business was done. Like, if I was gonna make it in this business, I needed to learn how to golf. I took some lessons, but I don't golf, and I've been able to figure it out just fine. So for any any women out there who are like, I don't golf, you're gonna be okay. So at a certain point, I decided that instead of trying to show up as one of the guys, which was what I was doing, right, and trying to take golf and and not that women can't play golf, I just didn't do it because I really authentically wanted to and, you know, wearing the pantsuits. I started to embrace what I brought to the table that was different as a woman. like I want to feel like the female adviser who I am.

Anne McCabe [00:22:24]: I don't wanna feel like I'm, you know, one of the the dudes. So I and I think I see female advisers, especially newer advisers embracing more of the feminine side, which I think is fantastic. So I do feel like that's changing. Are what I don't see changing is the actual numbers of women advisers in the industry, and I feel like we have more women in the industry. When I go to conferences, we seem more represented and, the the bathroom line is getting a a little bit longer on the women's versus the men's, but I'm not seeing it in the numbers. So from that standpoint, I think we have a whole lot of work to do. And this is one of the things, we were talking about on on this panel a couple of days ago is, like, what can we do as an industry to attract more women because a lot of women think this is a good old boys club. And and we also need to do a better job, frankly, of attracting more young talent as well, both male and emails.

Anne McCabe [00:23:22]: So I think we've we've made some progress, but we have a lot of work to do and one of my life missions is to try to move the needle even just a bit. So that is something that I I think about very frequently. How can we get more more women in the business? Because I do think are we are exceptional financial planners and financial advisers. Not that our, you know, male friends aren't great. They are, and are are exceptional.

Joanna Ehresman [00:23:49]: Yes. That's what kind of the ethos of the show, right, of, like, giving women more of a platform. It's not to take away from everybody, but I think we all agree are Clients are better off. The industry is better off with women having more of a seat at the table. Curious to hear from the panel. You mentioned you were on a few days ago on this are topic. What what were some of the ideas proposed of how to address specifically, I guess, the pipeline problem of younger around Women advisers, did they identify any particular barriers or ways to solve it? Because we'd love to get that those ideas out in the community of people who are listening to this show.

Anne McCabe [00:24:25]: Yeah. Well, Lena, shout out to Lena who was on your show. Are she's amazing. So she, she was one of the women on the panel, and she had a great idea, which is just we need to get in to high schools. Like, forget college level or post college. We need to get in at the high school level, and successful female advisers need to go and speak to classes so that young you know, these girls can see, oh, wow. This is a role model. This is a female adviser who's successful in her profession.

Anne McCabe [00:24:55]: She also has kids. She also could, you know, take good takes good care of herself, that kind of thing. So I thought that was a a phenomenal idea. I think the other thing we need to do is be better mentors. So I shared a story on the panel. This was when I was back at a wirehouse and I walked into a very successful female adviser's office. There were there was 1 in my office at the time, and I asked her to mentor me because I had a male mentor at the time, and I really wanted, a female mentor, and she said no. And the reason she said no is because she said I was gonna fail out of the business.

Anne McCabe [00:25:30]: She's like, I'm not I'm not wasting my time with you. You know, you guys come. You guys go. You know, it's not worth my time. And I was distraught, obviously, you know. But I think that more of us women need to mentor young women and and even men. I think men need to also mentor younger women. So those were 2 of the ideas.

Anne McCabe [00:25:49]: It was probably like an hour to an hour and a half long panel, so there was a lot more discussion. But those were 2 ideas that stuck with me that I think we we could do a better job at.

Joanna Ehresman [00:25:58]: I love that. I love that. And both very, I think, tangible. So one, around Local to Minnesota, I'm involved with a nonprofit organization called BestPrep where they actually offer classroom experiential are Speaking for financial professionals or a variety of business professionals, but there are loads of these nonprofits around the country, or I've even seen Advisors I've worked with in the past just be like, I'm gonna approach the school that my child goes to and say, hey. I wanna come in and speak. And, like, around. Kids love it to have these business professionals come and speak to them and just open their eyes to career opportunities. So, yes, around it.

Anne McCabe [00:26:34]: Yes. More of that.

Leah Alter [00:26:35]: And I was gonna say meeting people where they're at. Right? So the financial services industry, I don't even remember hearing about it, around Like, as I was in high school and and, you know, even in college, quite honestly.

Anne McCabe [00:26:48]: No. Me neither.

Leah Alter [00:26:49]: And so I I think going and meeting somebody where they're at around and and giving them the information and then letting them go discover more. But sometimes it's just As simple as being present so that they even know that that exists.

Anne McCabe [00:27:06]: Right. Exactly. Yeah. And and I think a lot of one of the things we're talking about on the panel is a lot of young women think that what you do as a financial adviser is all math and numbers, are and that can sometimes be intimidating, especially if you're if you don't feel like you're good at math or feel like you're strong with numbers. And the fact of the matter is you can learn all those things. You can use technology and software and calculators for all those things. Like, to be a great adviser, you have to be good with people first and foremost. You have to care about people first and foremost and be able to to win their trust and influence them to make decisions that will help them get to their goals.

Anne McCabe [00:27:44]: Are and, again, all the technology and the software can be can can handle the numbers for you. So I also think it's about are just getting the word out that this is more of a relationship business and, you know, a caring business than it is just the numbers and the math piece of it.

Joanna Ehresman [00:28:03]: A 100%. That's so well said. Alright. So 1 question we like to ask everyone who's a guest on the show, share the best are Career advice you've ever received.

Anne McCabe [00:28:13]: Okay. So this is from my, the male mentor because I told you I don't I didn't have a female mentor, unfortunately, this is for my male mentor and he told me I was probably in the business about 6 months only, and I remember being so are, like, complete impostor syndrome. Right? Like, I don't know anything. Why are people going to hire me to manage their money or do their financial planning. And so I felt like I needed to learn everything first before I went out to try to acquire clients, and he was like, around. No. No. No.

Anne McCabe [00:28:43]: You have that completely flipped. Go and find the clients and you will learn as you do cases and you will increase your, you know, an intellectual capital, spend your free time reading as much as you can about the business and reading the Wall Street Journal and reading Barron's in your spare time. Right? But go bring the clients in because if you don't bring clients in, you will not be in this business in 6 months. So you're you know, who cares? Are and that was great advice because I think sometimes and this is the case for advisers, but also other women in financial services outside of being an adviser. Are sometimes, especially as women, we do suffer from impostor syndrome, I think, more than men do. And we think we have to know it all before we take action or before we take the risk or before we try to get the client or before we ask for the promotion. Right? Like, they've done studies that men will apply for for jobs if they can check a couple of the boxes versus women wait until we have all the boxes check just to apply for the job. Like, apply for the job.

Anne McCabe [00:29:42]: Put yourself out there. So I think it applies to to really any area or any career is is around. Put yourself out there. You will learn. You will you'll fall. You'll make mistakes, but taking the risks is how you grow and that was, incredible advice for me. And it really changed the way that I showed up as an adviser, and I think it was one of the reasons that I did not fail out of the business, thankfully.

Leah Alter [00:30:05]: Yes. Thankfully. That is that is are Fantastic advice. So you mentioned you're growing. You said advisors, if you're listening, you know, reach out. So If somebody is listening and does wanna get in touch with you, what is the best way to get in touch with you and, the the team over at Curo?

Anne McCabe [00:30:24]: Around yeah. So our, website is curoprivatewealth.com. It's curoprivatewealth.com. Around. We are on Facebook, Curo Private Wealth. We're on LinkedIn. I'm on LinkedIn. I'm on Twitter.

Anne McCabe [00:30:38]: Pretty much anywhere, Facebook. We're not on TikTok. Are Sorry. But everywhere else, you can find us. So, yeah, please reach out if you're listening. We are really, really, actively growing, looking to bring around awesome team members who believe in our mission and wanna help people and wanna have fun too. We have a lot of fun. That's really important to us as well.

Joanna Ehresman [00:30:59]: I love it. And we'll also have a link to all the things on this episode on our Women's Share podcast website. So, we'll around love to get you connected to anybody who's interested. Anne, thank you. Thank you. This has been such an interesting and are Inspiring conversation today. I know I actually have a few takeaways, to to imply about the intentionality of making around finding time to take care of myself. So thank you for being here.

Joanna Ehresman [00:31:25]: That's our show for today. If ours is a mission that you want to share in, please around Subscribe to Women's Share on your favorite platform. With that, I'm Joanna Erisman. And I'm Leah Alter, around.

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Anne McCabe

CEO, Partner and Mom

Anne McCabe naturally sees potential in everything. Where there is potential, skillful development is required. Anne’s dedication to recognizing and developing the potential she sees in other people and circumstances makes her an exceptional advisor and business leader. You’ll hear her say she is “a student of the business” quite often because she believes learning and growing is essential to her success as a leader and an advisor.

A native of Atlanta and a graduate of George Mason University, Anne has been in the financial services industry since 2001. She knew this career was her calling when a hiring manager told her she’d be successful if she had the heart of a social worker and the mind of a capitalist. A compassionate, driven leader, Anne embodies this approach in financial planning for her clients through her steady pursuit of growth and the satisfaction she finds in inspiring others and seeing them reach their goals.

Over the course of her career Anne has gone from Wall Street to entrepreneur. Before founding Curo Private Wealth in 2014, Anne spent a decade gaining Wall Street experience with Ameriprise Financial, UBS, and Wells Fargo. Ultimately, she made the decision to co-found an independent wealth management firm in 2010.

Anne’s passion for learning and development is evident in her desire to obtain several of the most respected designations in the industry. She acquired the Chartered Retirement Planning Counselor℠ designation from the College for Financial Planning in 2007. In 2011, she acquired the prestigious CERTIFIED FINANCIAL … Read More